David Callicott needs to be online to run his small company, GoodLight Natural Candles in San Francisco.
Dozens of orders from wholesale customers like Whole Foods and Bed Bath & Beyond are relayed online each day to fulfillment warehouses, which send out Mr. Callicott’s paraffin-free candles. The GoodLight website accounts for 15 percent of its sales, which could reach $1.5 million this year; the e-commerce behemoth Amazon makes up another 10 percent. And many of the company’s business documents are stored in cloud-based data centers.
But the costs of doing business on the internet may be about to rise.
Small companies, which have increasingly turned to the internet, worry that a pay-for-play system online could price them out of doing business.