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Trump may not be on the ballot in 2018 but he can still drag down his party’s chances at the midterm elections.

The Navigator has tested several messages and learned that while several work to enthuse Democrats, many have the side effect of not being effective with Independents. If we’re going to have a blue wave, we need to make sure all of the Democrats vote and get the left-leaning Independents to turn out to vote as well.

Their research shows that when you’re looking at any given election race, framing the candidates as “supporting Trump” or “opposing Trump” was far less effective than framing the candidates as “a check and balance on Trump” vs. “someone who’ll pass Trump’s agenda.”

How to Make Trump into the Anchor that Sinks Republicans in November –

Trump may not be on the ballot in 2018 but he can still drag down his party’s chances at the midterm elections. The Navigator has tested several messages and learned that while several work to enthuse Democrats, many have the side effect of not being effective with Independents. If we’re going t…


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