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After a racist ad discouraging black voters from backing the Democrats went viral, the Republican Party’s attempts to win one of the left’s most influential voting blocs likely got harder. But the truth for the GOP is that the ad isn’t the main reason blacks aren’t backing conservatives in the midterm.

Black Americans for the President’s Agenda, a super PAC, released a radio ad in support of U.S. Rep. French Hill’s (R-Ark.) reelection campaign warning black Arkansans that Democrats winning Congress could reverse the clock to the days of Jim Crow and state-sponsored segregation.

Analysis | Why Republicans are never going to be successful playing the race card to win black voters

The GOP’s efforts to win black voters will likely continue to fail.


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