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Over just two weeks in September, a limited-liability company calling itself “News for Democracy” spent almost $400,000 on more than 16 million impressions for a network of 14 Facebook pages that hadn’t existed until August. This represented the second-largest political ad buy on Facebook for the period, trailing only Beto O’Rourke’s Texas Senate campaign, and substantially overshadowing the third-place spender, the National Republican Congressional Committee, according to analysis by a team at New York University’s Tandon School of Engineering, led by Damon McCoy.

The Secretive Organization Quietly Spending Millions on Facebook Political Ads

Meet the liberal group that’s running a new breed of digital campaign.


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