Wear Orange this Weekend!

Though it seemed to get lost in the coverage, Donald Trump promised the NRA at a May rally that he would repeal all of Biden’s gun safety actions. He said, Dan Pfeiffer wants us to remember, that “in my second term, we will roll back every Biden attack on the Second Amendment.”

Denounce this by participating in Wear Orange Weekend 2024! It begins on Friday, June 7, the 10th National Gun Violence Awareness Day. Wear or hold anything orange (e.g., a pin, a scarf, an orange) to make an “End Gun Violence” statement.

How did “Wear Orange” Start?

On 1/21/2013, Hadiya Pendleton marched in President Obama’s second inaugural parade. But one week later, she was shot and killed on a playground in Chicago. Soon after, Hadiya’s friends commemorated her life by wearing orange, the color that hunters wear in the woods to protect themselves and others. “Wear Orange” is now observed every June to honor Hadiya and the more than 43,000 Americans who are killed with guns every year, and the approximately 76,000 more who are shot and wounded.

Many organizations participate in this project. For more info, two excellent resources are WearOrange.org and Everytown.

How can I participate?

Before June 7

1. Mark your calendars with a reminder to #WearOrange on June 7.
2. Post to social media reminding everyone in your network to do the same on June 7.
3. Encourage your mayor to declare the first Friday in June as Gun Violence Awareness Day in your city or town.
4. Determine the best way to #WearOrange in your community: attending a local event, placing a homemade sign in your window, or anything else that lets your community know how you feel about the crisis of gun violence.

On June 7

1. Wear Orange: On June 7, 2024, wear or hold anything Orange (a pin, a scarf, an orange, or be creative and hold up any Orange item in your home that strikes your fancy), take a selfie and share it via social media with the hashtag #WearOrange.
2. Make a dedication: One of the most powerful parts of the campaign are the online dedications users post to share why they’re taking part. Examples include: “Today, I will #WearOrange…”

• “in honor of my beloved child, [XXX].”
• “because I’m a hunter, and I know gun safety saves lives.”
• “because organizations like [xxx] continue to make a difference and reduce gun violence in my community every day”

How can my company or brand participate?

1. Turn your logo, social media avatars and/or website orange.
2. Tout your work connected to this movement—that could be content that promotes gun safety or orange products that people can wear on June 7.
3. Light your building orange on the evening of June 7.